About Us
ABOUT BEAST NATION USA
Beast Nation USA is a performance-driven American lifestyle apparel brand built for those who refuse to settle.
Born from the competitive spirit of sports and the relentless pursuit of personal excellence, we believe what you wear should represent who you are, what you stand for, and the standard you live by.
From the sidelines to the gym, the trails to everyday life, Beast Nation USA brings together performance, personality, and lifestyle under one identity.
This isn't just apparel. It's a standard.
Our Mission
To inspire individuals to pursue excellence, embrace their individuality, and represent a lifestyle built on confidence, discipline, and pride.
We create apparel that reflects the mindset of people who show up, push forward, and strive to be their best, whether they're competing, coaching, training, or simply living life on their terms.
Beyond apparel, our mission is to inspire and empower the next generation to lead healthier, more productive, and more fulfilling lives. We believe in developing strong character, building meaningful relationships, strengthening families, and encouraging individuals to become better leaders, role models, and contributors to their communities.
Because true greatness isn't measured by what you achieve alone, but by the positive impact you make on others.
MEET THE FOUNDER
Timothy “Coach Beast” Whitehead
Founder of Beast Nation USA | Sports Leadership & Youth Sports Advocate | Entrepreneur | Podcaster
Timothy Whitehead, widely known as Coach Beast, is an award-winning sports leader, entrepreneur, podcaster, and youth sports advocate with more than 20 years of coaching experience.
A graduate of Faulkner University, where he earned his bachelor's degree in Human Resource Management, Coach Beast has dedicated much of his career to developing young athletes, empowering and mentoring coaches around the world, and strengthening youth sports programs.
His experience extends beyond athletics into leadership coaching, career development, and professional mentorship, helping individuals build confidence, develop their potential, and pursue excellence in their personal and professional lives.
Career Highlights
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2017 ESPN & State Farm MVP: Recognized for sports leadership and community service.
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2019 Community Coach of the Year: Honored for contributions to youth sports.
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20+ Years of Coaching Experience: Developing athletes, mentoring coaches, and strengthening sports programs.
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Founder of BeastOut U: A coaching education and leadership development business serving coaches worldwide.
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Creator & Host of The Beast Pod: Exploring coaching, leadership, performance, and youth sports culture.
Coach Beast believes that the principles of discipline, leadership, confidence, and personal excellence extend far beyond the playing field.
His guiding philosophy reflects that belief:
“Helping kids win in life is worth 1,000 wins.”
Through Beast Nation USA, Coach Beast brings that philosophy into the world of performance and lifestyle apparel building a brand for individuals who take pride in who they are, what they represent, and the standards they choose to live by.
BE3 — Be the Best of the Best of the Best.
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